Case study on sports connection plc Essay - 1440 Words

Case study on sports connection plc 1. Introduction There are five different Sports Connection clubs in the Liverpool. In order to attract more customers, these clubs provide variable offers and frequently change their strategy to the customers at every month. For these reasons, as the chain of the health club operating, the sport connection plc recently evaluates the effects of various elements of their marketing strategy and gives four questions to answer. According to the Sports connection clubs, there are rough two market strategies. One of them is Referral Programme, which means company will award the new member who bringing other new members. Another one called deadline effect. It is quite different with Referral Programme,†¦show more content†¦12.93050 F-statistic 2.618890 Durbin-Watson stat 2.366349 Prob(F-statistic) 0.055203 Table 1: the coefficients of variables and inner relation 3. Time effect: As can be seen in the table below, the total data is calculated on the right most side. It is quite easily to find that whether 2009 or 2010, the largest number of the total sales is in the January. And sale of the June is the smallest. Without other effect factors, the most influential reason is weather and New Year resolution. And New Year resolution will be discussed in the fourth part. Sales (New Members) Anfield Everton Kensington Speke Wavertree Jan-09 487 365 348 235 311 1746 February 419 289 297 229 246 1480 March 480 292 307 247 285 1611 April 409 336 375 229 275 1624 May 332 350 291 240 212 1425 June 311 283 284 234 228 1340 July 291 268 346 300 267 1472 August 280 313 334 219 228 1374 September 389 329 389 208 221 1536 October 363 280 285 212 136 1276 November 358 278 310 210 205 1361 December 408 271 295 214 187 1375 Jan-10 498 302 439 204 241 1684 February 392 201 277 204 233 1307 March 455 203 331 321 255 1565 April 340 270 331 289 225 1455 May 350 282 360 264 268 1524 June 325 210 213 233 183 1164 July 388 272 219 178 161 1218 AugustShow MoreRelatedFinancial Analysis Essay5387 Words   |  22 Pages000 employees offering â€Å"high quality, up-to-minute fashion at value for money prices†. It is subsidiary of Associated British Food plc which is a member of the FTSE100 share price index listed on the London Stock Exchange (LSE). 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