Sony TV Marketing Case Study Example | Topics and Well Written Essays - 2250 words

Sony TV Marketing - Case Study Example Australians are generally overweight, less likely to marry, and consuming more goods and services. (Australian Social Trends 2007). As their household income increased, household spending also rose. Since 1985-86, real (i.e. adjusted for inflation) household final consumption expenditure per person has increased on average by 2% each year (from $17,500 in 1985-86 to $26,100 in 2005-06). The largest increases have been on communication services and goods for recreation and culture. The Sony television set falls under the goods for recreation and culture. Australia has experienced an increase in marriages registered. In 2006, there were 114,222 registered marriages, representing an increase of 4,899 (4.5%) from 2005. (Australian Bureau of Statistics). This signals the most significant increase in the number of registrations from 1999. This increase in registration numbers is consistent across all states and territories. New South Wales contributed the highest increase in registrations at a national level, reporting a rise of 2,144 (6.0%) marriages from 2005 to 2006. Consequently, Australia's total fertility rate has increased, reaching 1.81 babies per woman in 2005. This constitutes the highest level of increase from 1995. The main source of this increased spending are women aged 30 years and over. The immigration rate has also increased. ... EconomicEconomic growth and development has been steady at 7% per annum. Australia forms part of the developed country block. International trade has quadrupled as businesses produced various goods and services for export to the United States, Japan and South America. Agricultural commodities and machinery constitute a significant portion of outbound trade. Industrial goods also form a sizeable component of Australian export. Imports are made up of raw materials and tools for industrial production. Natural The Australian government, business sector and civil society have banded together to push for the adoption of adaptation and mitigation efforts given the global climate change. Many local companies have implemented efforts to save energy and to reduce carbon dioxide emissions. The legislature is studying proposals on how to speed up the reduction of carbon dioxide emissions. The Australian government had ratified the Kyoto Protocol. This enabled Australia to be active in international negotiations on climate change for the first time. The new government has set a long-term target of a 60% reduction in emissions by 2050, with a national emissions trading scheme to be implemented by 2010 to enable it to reach the target. The signatories to the Kyoto Protocol have committed to achieving certain emissions targets on average over this 5 year period. TechnologicalSony is selling a thin TV (just over 3 millimeters thick). The new televisions have an 11-inch screen and cost 200,000, or almost $1,800. The Sony TV which is known as the XEL-1, features saturated colors and superlative slimness due to the emerging technology of organic light-emitting diodes, or OLEDs. OLED displays are produced not by the fluorescent bulbs of LCDs, but by